Richard Huxley

Regional General Manager, Asia Pacific

Richard Huxley

Richard Huxley came onboard in November 2006 as Regional General Manager, Asia Pacific. He plays the pivotal role of driving the ambitious growth plans for RS Asia Pacific, which comprises 14 sales offices, of which four are in mainland China and the rest in all the major cities across Asia including Australia, New Zealand and Japan.

Prior to joining RS, Richard held the position of VP Marketing for Arrow Electronics, Asia Pacific. He moved to Asia in 2002 where he played a leading role in establishing and building the Arrow Alliance Business Unit in the region. Prior to this, he held various senior positions in several of Arrow's different business units in Europe. Before joining Arrow in 1998, Richard spent eight years in the semi-conductor industry with Hitachi and Samsung in various sales and marketing roles.

Richard holds a Bachelor's degree, majoring in Electronic and Electrical Engineering.


Jones Leung

Vice President of Sales, Asia Pacific South

Jones Leung

Jones Leung joined RS as General Manager, Southeast Asia in 2001. Under his leadership, its Singapore, Malaysia and Philippines businesses have expanded rapidly. In mid 2006, he also spearheaded the successful start up of its Thailand sales office. Jones took on the role of Vice President, Sales for Asia Pacific South with responsibility spanning from Southeast Asia to Australia and New Zealand in early 2009.

Prior to joining RS, Jones spent seven years in Kimberly Clark as the General Manager of their business-to-business division for Greater China. He was instrumental in leading the robust business growth in the region. Before joining Kimberly Clark, Jones also held various sales and marketing positions in Marubeni Corporation based in Hong Kong.

Jones holds a Master Degree in International Management and a Bachelor Degree in Marketing.


LA Choong

Vice President of Sales, Asia Pacific North

LA Choong

LA Choong has been appointed as Regional General Manager, North Asia - which covers PRC, Hong Kong, and Taiwan since May 2007. LA took on the role of Vice President, Sales for Asia Pacific North with responsibility spanning from Greater China to Japan in early 2009.

LA is a veteran in the electronic component industry distribution business, with his last position prior to RS being 11 years at Arrow Asia Pacific as the Vice President for China based in Shanghai. Within Arrow, LA has worked in various general management and sales leadership roles across Asia Pacific and as a result, has a broad experience of both the region and the challenges of successfully driving a business in a high growth environment like China.

LA holds a Graduate Advance Diploma in Electronics Engineering Technology (Honors).


CM Lim

Head of Marketing Asia Pacific

CM Lim

CM (Cheng Mong) Lim - Head of Marketing Asia Pacific, joined RS as Head of Product Marketing Asia in 2002.

Under his care, the RS Asia Pacific product range has grown from 60,000 to 250,000 unique lines - evolving from a purely offline catalogue product range to a multi-channel product offer. Through this period, Asia Pacific has seen rapid growth driven by a combination of geographic and product range expansion.

Before RS, CM held various marketing positions at companies within the electronics industry like Natsteel Electronics, Avnet Asia Pacific and Future Electronics. At Natsteel electronics, as the worldwide Compaq account director, he was responsible for growing the account aggressively in Asia, US and Europe. With Avnet, he was part of the pioneer Supplier Business Manager Asia Pacific Regional start up team and played a crucial role in rolling out and growing franchises like Agilent, Texas Instruments and Philips in Asia Pacific.

CM holds a MBA in International Business and a Bachelor in Engineering.


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